The Fundamentals of Strategy
Course Ref: BS01

Should I attend this course?
An organisation without strategy can be compared to the captain of a ship without a chart or compass (or satellite navigation system) to guide it to its destination. Strategy is the vital system of planning and direction which allows your business to realise its goals and its mission.

If you are new to a strategic role, or if you aspire to a strategic management position, this course will introduce you to the essentials of strategic thinking. You will discover how to formulate strategy which is appropriate for your organisation's resources, circumstances and objectives. You will also explore ways to integrate your business goals, policies and tactics into a cohesive whole.

Although we focus on theory, this is also an interactive and practical course, and you will have the opportunity to get together with fellow professionals, to share ideas and experiences, and to learn through examples, discussions and exercises.

What will I learn?
After attending this course, you will be able to:

• Explain the important role of strategy in management
• Identify how strategy links to overall organisational objectives
• Explain the different approaches to strategy which can be used
• Identify the factors which influence strategy
• Apply tools and techniques to formulate strategy effectively

What does the course cover?

• Why should I use strategic management techniques?
• What is the nature of strategy and strategic management?
• What different approaches to strategy are available?
• How should I conduct a strategic situation analysis?
• How can I assess the stakeholders and their expectations?
• How can I analyse business performance?
• What is the best way to gain an understanding of the business environment and the needs of my organisation's customers?
• How can I identify the critical success factors for my organisation?
• How should I collate and analyse the information about the current strategic position?
• What is the best way to generate strategic options to take the business forward?
• How should I set objectives and create vision and mission statements?
• How can I formulate a robust strategic plan to implement these goals?

COURSE BOOKINGS